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Major FMCG Companies Realize They Cannot Live Without Traditional Retailers
08.15.2014
International giants like Coca-Cola, Nestle and Unilever, are starting to turn their attention towards the small traditional retailers, a market of some 70,000 to 80,000 companies and about EUR8 billion sales a year, now that hypermarkets and supermarkets have gained significant market share and implicitly strengthened their negotiating power.
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