Banks Have To Be Consultants, Not Just Sales Channel For Insurance

10.21.2011 By Ciprian Botea

Sales of life insurance through banks can help develop the bancassurance segment only if banks become more than mere distribution channels and prepare their employees as consultants for clients, according to participants at the seminar “Life insurance through banks,” organized by Ziarul Financiar together with Alico and Raiffeisen Bank.

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Keywords:
BANCASSURANCE
, LIFE INSURANCE
,