Average Romanian Spends EUR4/Year On Shampoo

02.14.2018 By Cristina Roşca

Romanians spend EUR77 million a year on shampoo and half of that spending goes to P&G, Unilever and Henkel, market research company Euromonitor data show. A local consumer spends EUR4 on shampoo a year, one of the lowest amounts in Europe, similar only to Bulgaria and three times lower than in Germany.

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