Building Materials “Made In Romania”: The Power Of Local Brands On A RON13B Market

12.25.2014 By Andreea Neferu , Oana Gavrila

Brand has become a solid argument in end-consumers’ buying decision on the building materials market as well, a market that amounts to RON13 billion annually. While clients have started mainly looking at price in recent years, some companies in this field managed to maintain their position without operating massive discounts, owing to the impact of their brand.

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Keywords:
building materials
, local brands