Coca-Cola Romania: VAT Cut Slowed Down Private Label Growth

03.02.2016 By Mădălina Dediu Panaete

The growth of private labels on the bottled water segment slowed down last year, because of the improving consumer confidence and purchasing power, says Nicoleta Eftimiu, marketing director of Coca-Cola Romania, the local subsidiary of The Coca-Cola Company.

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Keywords:
coca-cola
, water
, nartd
, private label