Colgate Controls 35% Of Romania’s EUR50M Toothpaste Market

02.26.2018 By Ecaterina Craciun

American group Colgate-Palmolive is leader on Romania’s toothpaste market, with a 34.5% market share, according to data provided by market research firm Euromonitor. Romanians spend nearly EUR50 million annually on this type of products and Colgate is vying with Procter & Gamble (the Blend-a-Med brand) and with GlaxoSmithKline (the Aquafresh brand).

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