Estee Lauder Relies On Retail And Online Sales For Further Growth In Romania

10.23.2017 By Cristina Roşca

US luxury cosmetics giant Estee Lauder entered Romania two decades ago, and last year posted more than EUR10 million sales for the first time. Moreover, it expects the business to grow in 2017, as well, largely driven by new single-brand store openings, launch of new brands and expansion into online sales.

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Keywords:
cosmetics
, estee lauder
, retail
, online
, growth