Farmec Cluj Navigated Crisis Well With Cheaper Products

02.20.2014 By Cristina Roşca

Farmec Cluj, Romania’s largest cosmetics producer, saw its revenue advance in each of the past five years of crisis, as on a market dominated by multinationals Farmec products are 30-40% cheaper than rival brands, says Mircea Turdean, general manager and a stakeholder in the company.

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Keywords:
Farmec Cluj
, cosmetics
, investments
, retail