FrieslandCampina: Focus On One Brand Paid Off, Napolact Market Leader

03.12.2018 By Mădălina Dediu Panaete

Napolact is the most important brand of Dutch FrieslandCampina group in Romania, generating over 60% of its sales in Romania. Napolact could therefore post sales of more than EUR50 million to EUR60 million, according to ZF estimates.

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Keywords:
dairy
, napolact
, strategy
, growth