50-Year Old Romanian Drug Brands Still Going Strong

10.12.2011 By Ioana David

In retail, old Romanian brands such as Brifcor, Eugenia and chocolate bar Rom managed to stand the test of time and be prominent on store shelves even today. The same happened in the case of brands such as Dacia and Arctic on the durable goods market. In these industries, a brand’s history is an advantage and is used in promotional campaigns.

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Keywords:
DRUGS
, BRAND
, MARKET