Heineken Enters Cider Market; Wants To Take Strongbow To Several Hundred Pubs In Romania

04.10.2015 By Ioana David

Heineken, a major player in Romania’s beer industry, took the first step outside the core market and entered the cider segment by launching Strongbow, a product it wants to take to several hundred pubs and restaurants and to all modern retail networks.

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Keywords:
Heineken
, beer
, cider