McCann Erickson Romania: Companies Still Shy Of Investing In Communication

02.26.2015 By Corina Mirea

Romania’s media and advertising market is likely to witness a 2%-3% increase this year amid the good performance of the local economy, but economic growth is not strong enough to give companies the courage to invest in communication as they used to during the boom period, maintains Bogdan Enoiu, president of communication group McCann Erickson Romania.

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Keywords:
media
, advertising
, digital channel
, economic growth