GroupM: AI-Enabled Advertising May Reach USD$1.3 Trillion In Next Ten Years

04.11.2022 By Ecaterina Craciun

Artificial intelligence (AI)-based advertising is seen as a USD$1.3 trillion business by 2032, which means that AI-enabled advertising will represent more than 90% of all advertising as channels like TV, Audio and Outdoor become more digital, addressable and programmatic, as per a report of GroupM, the main player on the global media market.

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Keywords:
GroupM: Artificial Intelligence
, Advertising