Study: Companies In Cultural And Creative Industries Must Focus On Relevant Content

04.18.2016 By Ecaterina Craciun

Companies operating in the cultural and creative industries are faced with the pressure of constantly innovating to stay competitive, but they should stop focusing only on technical aspects, in terms of platforms, said Elena Badea, Head of Brand, Marketing and Communication at EY Romania.

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Keywords:
EY
, CCI
, CONTENT
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