Nine Players Hold 80% Of Romania’s Detergent, Soap And Home Care Product Market

03.25.2015 By Cristina Roşca

Romania produces just half a billion lei worth of detergents a year and over 80% of the market is concentrated in the hands of only nine players out of a total of 201 companies. Moreover, the market is likely to undergo further concentration with the arrival of Germany’s Dalli in Romania, a company that produces private labels for international retailers such as Lidl and dm Drogerie Markt.

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Keywords:
detergents
, soap
, home care
, Dalli