IKEA Expands On Three Fronts In Romania

01.25.2016 By Corina Mirea

Sweden’s IKEA only had one store in Romania for eight years, but last spring its strategy changed with investment reaching EUR300 million, according to ZF estimates. The group is pursuing three avenues for development: retail, real estate and acquisition of forests.

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Keywords:
ikea
, expansion
, retail
, forest
, real estate