Carrefour Romania: Billa Brand Dropped By End 2017

10.31.2016 By Cristina Roşca

The Billa supermarkets Carrefour acquired in Romania will operate under the Carrefour brand and retain the best of both of brands (Carrefour and Billa) inside, says Jean Baptiste Dernoncourt, chief executive of the French retailer in Romania.

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Keywords:
billa
, rebranding
, carrefour
, supermarket