Carrefour Taps Rural Areas In Romania With New Store Concept

05.30.2014 By Cristina Roşca

French group Carrefour, already present in Romania with around 150 stores operating under four concepts, has introduced the Contact brand on the Romanian market this year, which it plans to launch in rural areas, so far shunned by large international networks.

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Keywords:
Carrefour
, Contact brand
, retail
, rural areas