Coca-Cola Hellenic Greece: Decline In Romania Due To Unaggressive Promotion

08.09.2013 By Mădălina Dediu Panaete

Coca-Cola HBC Romania recorded a “high single digit” decline in volumes sold, with the sales performance being determined by the bad weather and the aggressive promotional activity of market competitors, according to the latest report of the Greek parent company.

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Keywords:
coca-cola
, sales