Coca-Cola Moves To Support Traditional Retail In Romania

07.14.2014 By Cristina Roşca , Mădălina Dediu Panaete

“Do your daily shopping at small merchants. Buy bread, milk and Coca-Cola”. This is the latest campaign of US giant Coca-Cola encouraging Romanians to continue going shopping in traditional retail, a EUR7-8 billion market that has lost half of its players in less than two decades and now includes just 70,000-80,000 units.

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Keywords:
Coca-Cola
, modern retail
, traditional retail