Debenhams Returns To Romania Under New Franchisee

03.27.2015 By Cristina Roşca

British retailer Debenhams has returned to the Romanian market, under the same, franchise, system, after an almost two-year break, with a store in Vitan Mall. The new franchisee wants the average cash receipt in Romania to revolve around EUR40, similar to that in the UK, despite the fact that the average salary in Romania is 6-7 times lower. The brand is counting on Romanians’ care for their appearance.

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Keywords:
Debenhams
, fashion retail
, franchise