GfK Romania: Consumption Picking Up, But Promotion Wars Continue

06.26.2014 By Cristina Roşca

Consumption in Romania gave the first signs of a rebound this year, as purchases rose by 4.3% in volume in the first quarter, while prices dropped by almost 2%. During previous years, marked by the crisis, increases were based on price hikes, and not sales volumes, a sign Romanians spent more, without buying more, though, according to market research company GfK.

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Keywords:
consumption
, price war
, GfK