Interbrands CEO Explains Growth Strategy In Times Of Decline

02.09.2012 By Adelina Mihai

Rand Sherif, CEO of Interbrands, leader of the fast moving consumer goods distribution market, pursued a strategy of increasing spending in the past year, which in fact boosted its turnover by 15%. After three years of crisis, the company had a net profit of over EUR1 million, which followed losses of EUR1.1 million in 2010.

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Keywords:
INTERBRANDS
, STRATEGY
, TURNOVER