Just 5% Of Romanian Households Bought Food, Apparel Or Cosmetics Online In 2013

09.08.2014 By Cristina Roşca

Over 1.1 million Romanians bought foodstuffs, apparel, cosmetics or home care products on the internet last year. Thus, with just one in 20 Romanians buying FMCG goods online, the local market lags way behind other states such as Poland or the Czech Republic, according to data provided by market research company GfK.

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Keywords:
e-commerce
, FMCG industry