Kandia And Primola Team Up To Fight Multinationals On Romanian Chocolate Market

11.18.2011 By Roxana Petrescu

Two Romanian chocolate makers have joined forces to cope with competition from multinationals: Kandia – a brand that has been around for 120 years in a confectionery market that switched from lack of diversity to an overwhelming number of choices – took over Supreme Chocolat, the maker of Primola.

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Keywords:: kandia; , supreme chocolat; , primola; , merger; , chocolate

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