Largest Coffee Producer In Romania Says 90% Of Its Sales Secured By Traditional Retail

10.23.2013 By Mădălina Dediu Panaete

Cafea Fortuna, the largest coffee producer in Romania owned by Constantin Moroianu, manages to cope with the fierce competition of famous brands like Jacobs and Nescafe, due to the customers of small neighborhood stores, which generate 90% of the company’s sales.

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Keywords:
cafea fortuna
, coffee
, sales
, traditional retail