Lidl And Kaufland Grab 30% Slice Of Packaged Milk Market

03.19.2014 By Mădălina Dediu Panaete , Cristina Roşca

Pilos, a private label of German-held retailer Lidl, and K-Classic, a private label of hypermarket chain Kaufland, accounted for 29% of the packaged milk market together in 2013, which ZF estimates at 240 million liters a year or 960 million lei (EUR213 million, calculated in shelf prices).

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Keywords:
private label
, packaged milk
, kaufland
, lidl