Nielsen: FMCG Sales Grew 80% Before Lockdown, Financial Pressure Starts to Loom

05.19.2020 By Oana Gavrila

Sales of fast moving consumer goods grew a spectacular 80% the week Romania announced it would enter a state of emergency but the first signs of financial pressure that will lead to changes in consumer behavior are now looming, according to a report by market research firm Nielsen.

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Keywords:
CONSUMER BEHAVIOR
, COVID 19
,