Private Label Products Up To 20% Of Food Market In Q1

07.03.2014 By Cristina Roşca

Private labels have conquered 10% of the overall fast moving consumer goods market and almost 20% of the food market, so one in five lei Romanian consumers spent on food in the first quarter went to such products developed by retailers to take on established brands.

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Keywords:
retail
, private label
, promotion
, discount
, sale