Private Labels Account For 15% Of Romania's Soft Drink Consumption

10.21.2014 By Mădălina Dediu Panaete

Consumption of private label soft drinks has neared 20 liters per capita in Romania, accounting for 15% of overall consumption of such products, eight times higher than the 2008 level. In the same interval, Coca-Cola lost 33% of volumes and Pepsi saw its sales go down by 21%.

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Keywords:
soft drinks
, private labels