Private Labels Contribute EUR200M To EUR250M To Kaufland’s Sales

07.14.2016 By Cristina Roşca

Private labels account for about 13% of the products sold in Kaufland stores. If they also contribute 10% to 13% of sales, they generate EUR200 million to EUR250 million of the retailer’s revenue, ZF has calculated.

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Keywords:: retail; , private label; , kaufland; , sku

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