Retailers In Romania Embark Upon Aggressive Promotion Campaigns

10.23.2014 By Cristina Roşca

The trend of modern retailers in Romania positioning themselves next to direct or indirect rivals has become ever more visible lately as the battle for clients has turned fiercer. Moreover, retailers also have more aggressive promotion campaigns in a bid to draw attention to their presence in the area and to gain a rising share of the respective market.

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Keywords:
modern retail
, promotion