Rienergy Ranks First On Romanian Energy Drinks Market By Volume

06.24.2015 By Gabriela Stan

Energy drinks market faced a consumption boom between 2005-2010, doubling its value, and is dominated by foreign brands, but after the start of the financial crisis, Romanians focused on cheaper brands, such as Rienergy, produced by European Drinks, which currently ranks first by volume, according to the data of market research company Canadean.

Red Bull, the biggest player on the international energy drinks market, ranks second. Red Bull Romania reported sales worth RON56.6 million last year.

Red Bull is followed by Burn, a brand of Coca-Cola HBC, which registered sales of over RON1.8 billion in Romania last year.

Hell Energy and Power Horse rank fourth and fifth on the Romanian energy drinks market.

In 2014, energy drink consumption stood at 24 million liters, or less than 1 liter per capita. Energy drinks account for nearly 1% of the soft drink volumes.