Romanian-Flavored Private Labels Generate EUR200M Sales for Foreign Retailers

12.04.2018 By Cristina Roşca

Romanian private labels launched by international chains – such as K Vreau din Romania (Kaufland), Camara Noastra (Lidl) and Gusturi Romanesti (Mega Image), generate EUR200 million to EUR250 million sales a year for retailers, according to ZF estimates. The latest such project comes from Penny Market, which introduced the Hanul Boieresc brand.

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Keywords:
private label
, sales