Romanian Soap Market Defies Crisis

10.17.2014 By Cristina Roşca

Romanians annually earmark the largest sum in Europe for soap, each consumer spending on average EUR3.2. According to ZF data, this is the only product category where Romanians lead, while in terms of sums spent on shampoo, toothpaste or detergent they lagged far behind Poles, Czechs or Hungarians.

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