Romanians Spend Less Than EUR3/Year On Shampoo, Two Times Less Than The Czechs Or Polish

05.14.2014 By Cristina Roşca

Romanians purchased 50-55 million euros worth of shampoo in 2013, when over 60% of the market was shared by three international giants, namely Procter&Gamble, Unilever and L’Oreal. P&G, including brands such as Pantene or Head&Shoulders in its portfolio, holds a third of the market.

To read the full story, please login. Not a member? Subscribe here.

Reveal Romania! Business news & views.
Find out all you need by reading the entire story
To invest in Romania, you need to find out about its opportunities.
To close a strategic partnership with a Romanian company, you need to learn about its market position and whether it is a trustworthy partner
To grow here, you need to be informed

Subscribe now
Only 50 euros/month (VAT not included)
Get access to reports, news and statistics in the main sectors of Romania’s economy. Follow the strategic moves of companies operating in Romania. We will keep you updated on the latest business events.
Contact: E: newsroom@zfenglish.com (newsroom), marketing@zfenglish.com (Marketing & PR), sales@zfenglish.com (subscriptions)
T: 0040-318.256.431 (Newsroom)
0040-318.256.158, 0040-318.256.408 (Subscriptions Department)
0040-318.256.469, 0040-318.256.470 (Advertising Sales Department)
0040-318.256.427, 0040-318.256.129 (Marketing & PR)

LOGIN / Lost password?

Keywords:: consumer goods; , shampoo; , P&G; , Unilever; , L'Oreal

Comment

Username:
Password: