South-African Steinhoff, A New Challenge For Romanian Furniture Producers

03.10.2014 By Ioana David

Swedish giant IKEA, the biggest player on the Romanian furniture market, has for several years had a new rival in Europe, South-African group Steinhoff, which has grown through successive acquisitions. What consequences can this rapid upsurge have for Romanian furniture producers?

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Keywords:
furniture market
, Steinhoff
, IKEA