Sporting Goods Retail Segmentation Follows Grocery Retail Model

07.03.2015 By Cristina Roşca

In a time when price is one of the main factors in a buying decision, private labels are working their way into the EUR400 million to EUR500 million sporting goods market, as well. Names like Kilimanjaro, Quechua and Firefly are competing with established brands like Nike, Adidas and North Face.

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Keywords:
sport
, goods
, retail
, model