Unilever: Price War In Retail, Just A Temporary One

06.13.2014 By Cristina Roşca

The 24% sales tax and the mark-up added by retail chains are partly to blame for the shelf prices of products in Romanian stores, says Jarek Malinowski, the executive who runs the over EUR180 million retail business of Unilever South Central Europe.

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Keywords:
Unilever
, retail
, Jarek Malinowski