Romanian Detergents Factory - From Local Alba Brand, Through Tide And Ariel, To Private Label Brands

11.21.2014 By Cristina Roşca

The detergent plant in Timisoara, western Romania, started manufacturing Alba laundry detergent, a Romanian brand, in 1958. Three decades later, along with the local economy, it entered the capitalist era, when it was taken over by U.S. giant P&G, and started manufacturing detergent brands such as Ariel and Tide, with annual global sales of above EUR1 billion each.

To read the full story, please login. Not a member? Subscribe here.

Reveal Romania! Business news & views.
Find out all you need by reading the entire story
To invest in Romania, you need to find out about its opportunities.
To close a strategic partnership with a Romanian company, you need to learn about its market position and whether it is a trustworthy partner
To grow here, you need to be informed

Subscribe now
Only 50 euros/month (VAT not included)
Get access to reports, news and statistics in the main sectors of Romania’s economy. Follow the strategic moves of companies operating in Romania. We will keep you updated on the latest business events.
Contact: E: newsroom@zfenglish.com (newsroom), marketing@zfenglish.com (Marketing & PR), sales@zfenglish.com (subscriptions)
T: 0040-318.256.431 (Newsroom)
0040-318.256.158, 0040-318.256.408 (Subscriptions Department)
0040-318.256.469, 0040-318.256.470 (Advertising Sales Department)
0040-318.256.427, 0040-318.256.129 (Marketing & PR)

LOGIN / Lost password?

Keywords:
detergent. P&G
, Dalli

Please fill all required fields!

Your comment was successfully added!

Comments will appear only after the moderation.