ZF MOBILIO '13

Ian Carrington, Google: Rise In Smartphone Usage Will Boost Mobile Shopping

04.16.2013 By Ecaterina Craciun

A higher smartphone penetration rate would trigger an increase in purchases via mobile devices, Ian Carrington, director mobile solutions at Google UK, said Tuesday at the conference ZF Mobilio.

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Keywords:
SMARTPHONES
, PENETRATION
, MOBILE SHOPPING