SAP: Retailers Need To Invest More In IT Systems

09.18.2014 By Ioana Niţă

Retailers need to invest more in IT systems to be able to use the information about consumers and other industries faster and more easily, so as to create more relevant offers for their customers, says Pat Bakey, global general manager retail with German enterprise software company SAP.

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Keywords:
sap
, retail
, software
, it system