09.09.2013

London-based brewer SABMiller, which owns Ursus Breweries in Romania, has appointed Romanian Laura Andrei as international senior brand manager of Czech lager Kozel. more

07.17.2013

Carpathian Springs, owner of mineral water brand Aqua Carpatica, created by businessman Jean Valvis in 2010, doubled its turnover in 2012 to about 34 million lei (EUR7.5 million), according to ZF more

07.10.2013

Srdjan Kovacevic, the Serb entrepreneur who opened the way for the luxury market in Romania and who brought brands such as Max Mara, Ermenegildo Zegna and Emporio Armani to Bucharest’s main shopping more

05.27.2013

French group Lactalis decided to replace the Romanian LaDorna cheese brand with President, one of the most renowned brands in the European cheese industry. more

05.07.2013

Romanian modern retail is dominated by foreign networks, which boast annual sales of EUR8.5-EUR9 billion. No local entrepreneur manages to compete against Kaufland, Lidl and Carrefour, and none have more

03.04.2013

Private labels, no-name products that have taken local commerce by storm in the past few years as the economic crisis hit and consumption declined, have now become top-selling brands in categories more

12.29.2012

Foreign companies have flooded the Romanian market with more or less known brands. While thousands of them are vying over customer attention in Romania, the number of local brands known in the West is more

11.14.2012

Almost all premium and luxury car brands posted double or triple-digit growth in the first ten months of the year, while volume brands continued to decline because of an almost non-existing clunkers more

09.24.2012

Robert Coman, one of the founders of IT distributor and retailer Best Computers, will open a Roberto Cavalli mono-brand store later this year within the luxury shopping gallery The Grand of five-star more

12.19.2011

Tudor Ghiurca, Otilia Priceputu and Diana Stan are the Romanians taking care of the brands of Unilever, the second largest local non-food consumer goods producer, whose sales amount to almost EUR200 more

11.28.2011

The Romanian soft drink market did better in 2011, when the decline in sales was lower than the dramatic drop posted in 2010, says Mihaela Burtoi, group brand manager of soft drink maker Tymbark, more

10.28.2011

The Romanian Tourism Ministry awarded a EUR3.2 million contract to firm EMC South Central Europe-The Network, which will provide consulting services to promote the country’s tourism brand, the more

10.12.2011

In retail, old Romanian brands such as Brifcor, Eugenia and chocolate bar Rom managed to stand the test of time and be prominent on store shelves even today. The same happened in the case of brands more

09.28.2011

Romania's Regional Development and Tourism Ministry wants the Danube to be promoted internationally through its own tourism brand, created through a European project. more

09.21.2011

Klaus Pumpel, chief executive officer of tour operator TUI Austria, says he knows nothing about Romania’s tourism brand launched last year after a EUR900,000 investment and he has not heard the more

09.08.2011

Mineral water brand Borsec ranked first, for the second year in a row, among the 50 most powerful Romanian brands, in a chart compiled by Biz magazine in association with Unlock Market Research. more

08.12.2011

Romania’s Tourism Ministry has launched a tender to buy copywriting services for campaigns promoting Romania as a tourist destination and raising awareness to the country’s tourist brand, for an more

07.06.2011

The Nivea brand last year had a EUR67 million budget for promotion (at rate card value), the tenth largest budget for a brand in Romania. The amounts allocated for promotion will increase this year, more

05.31.2011

The Romanian Tourism Ministry has started a campaign to promote Romania as a tourist destination on three international television channels, CNN, Euronews and Eurosport, which will broadcast for one more