02.28.2020

The luxury perfume, makeup and personal care product segment grew by more than 20% last year, twice faster than the rest of the market. The luxury market is seeing the fastest growth, after all. more

02.17.2020

French-held L’Oreal, which has import, wholesale and retail operations in Romania, posted double-digit growth in revenue last year and will continue at the same rate in 2020. more

02.14.2020

Romania’s cosmetics and personal care products market came close to 5 billion lei (more than EUR1 billion) last year, having grown by about 9% over 2018, ZF has found from the data supplied by more

01.03.2020

Turkish group Sora Cosmetics has acquired Alix Avien Cosmetics, which distributes cosmetics, perfume and personal care product brands such as Alix Avien, Dalin, Sesu and XO in Romania, market sources more

07.26.2019

Cosmetics manufacturer Farmec Cluj-Napoca, the largest local actor on the EUR1 billion perfume, personal care and makeup products of Romania, has budgeted 26 million lei (EUR5.5 milion) investments more

07.11.2019

The EUR1 billion cosmetics market in Romania is heavily fragmented and mainly the playground of foreign companies, part of international giants, with financial strength and marketing budgets to match. more

06.20.2019

Imports of cosmetics reached EUR525.5 million in Romania in 2018, up 9.7% compared with 2017 and double compared with 2010, a report by KeysFin showed Thursday. more

04.12.2019

L’Oréal Romania, which imports and distributes cosmetics but also has its own retail operations, had its best year ever in 2018. Sales saw double-digit growth to more than 400 million lei (EUR84 more

01.28.2019

US cosmetics giant Estee Lauder, which arrived in Romania about two decades ago, has both stores of its own under the MAC and Bobbi Brown brands and partner networks to sell its products. The company more

09.10.2018

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07.09.2018

Digitalization has created a lot of development opportunities for the cosmetics industry businesses and companies in the sector are relying on online commerce and promotion through social networks to more

05.21.2018

Cluj-based cosmetics manufacturer Farmec is betting on expansion of its own store chain, on development of online sales and on launching new products this year, to ensure growth in revenue, as in each more

11.15.2017

Eight of the largest cosmetics manufacturers in the world have a direct presence with wholesale and import operations in Romania. The only ones not to have entered directly are Japan’s Shiseido and more

10.23.2017

US luxury cosmetics giant Estee Lauder entered Romania two decades ago, and last year posted more than EUR10 million sales for the first time. Moreover, it expects the business to grow in 2017, as more

10.16.2017

Cosmetics manufacturer Farmec based in Cluj-Napoca (NW Romania) will continue expansion of its Farmec and Gerovital single-brand retail chain by 10 stores next year, progressing at about the same rate more

10.13.2017

One in five lei local consumers spend on luxury cosmetics goes to online stores, market data show. Romanian consumers spend about EUR83 million on premium and luxury perfumes, makeup and care products more

08.11.2017

Romania’s cosmetics market is different than the markets in the countries in the region, Czech Republic, Hungary and Poland. While specialist cosmetics stores are the most popular sales channel in more

07.19.2017

Razvan Diratian, the Romanian executive who runs the operations in Romania and the Republic of Moldova of Avon, the largest local cosmetics company, will become chief executive of Avon Philippines, a more

05.15.2017

Local cosmetics producer Farmec based in Cluj-Napoca has budgeted growth of 10% in revenue, which means its revenue is headed towards EUR50 million. The company plans to open stores of its own in more

05.10.2017

Cosmetics retail chain The Body Shop, which has been in Romania for about 18 years, has budgeted double-digit growth for this year, the highest growth in the last few years. more

04.03.2017

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01.11.2017

French-held cosmetics group Yves Rocher is entering local retail after having tested the market via the franchising system, following in the footsteps of Sephora, Zara and Mango. more

09.23.2016

Investment funds and strategic investors came to buy cosmetics manufacturer Ivatherm but its owner, Rucsandra Hurezeanu, says she decided not to sell because now she has the freedom to run the more

09.22.2016

Cosmetics manufacturer Farmec Cluj Napoca will reach eight stores in Romania (three Gerovital and five Farmec stores) this year, as part of the strategy to develop its own retail network, following more

09.20.2016

Romanian dermo-cosmetics producer Ivatherm will be present in 15 countries by the end of the year, after it exported to 5 countries in 2015, Ivatherm founder Rucsandra Hurezeanu told a conference more