10.11.2023

Profi is tapping into the local dairy market with a new private label, Laptaria Amu, and hopes it reached over 10% of the network’s sales in one-two years. more

11.22.2022

Smithfield Europe, a subsidiary of US-based Smithfield Foods, has entered into an agreement to acquire Goodies Meat Production SRL, a Romanian producer of private-label meat products for the retail more

11.22.2019

Boni, Gran Mare and Hanul Boieresc and other private labels contributed more than one quarter of the sales of German discount store chain Penny Market. They contributed more than 900 million out of more

11.12.2019

Consumption of fruit juice and nectars rose almost 5% to 67 milion liters or a little more than 3.5 liters per capita in Romania last year, ZF has found from European Fruit Juice Association (AIJN) more

09.03.2019

Private labels such as Penny, Boni and Hanul Boieresc generate more than one quarter of the sales of the retail chain Penny Market, but the target its to have them account for 35% of the sales. more

08.07.2019

French retailer Auchan's private label products account for 10% of its sales, or RON540 million, and the retailer seeks to raise this share to 17%-20% over the next five years. more

06.06.2019

Supermarket and convenience store chain Profi, held by buyout investor Mid Europa Partners, will launch its own private label by the same name on the medium price segment. more

12.04.2018

Romanian private labels launched by international chains – such as K Vreau din Romania (Kaufland), Camara Noastra (Lidl) and Gusturi Romanesti (Mega Image), generate EUR200 million to EUR250 million more

11.27.2018

Pharmacy chains Catena and Sensiblu, the two largest pharmaceutical retailers in Romania, have introduced private label products in their stores, using the model already implemented by hypermarkets. more

02.08.2018

Four Romanian brands and the private labels of the major retailers posted about 1.6 billion lei (more than EUR350 million) sales last year, which account for more than 72% of the bottled water market, more

08.31.2017

The share of private labels in the fast-moving consumer goods market reached 15.3% at the end of the first quarter, down 0.3% on the year-ago period. more

04.13.2017

Retailers sold EUR2.2 billion to EUR2.4 billion worth of private label products last year. Private labels now account for almost one quarter of the total sales of modern retail, going from 10% to 80% more

01.27.2017

Private label products of discount retailer Penny Market, controlled by German group Rewe, account for 28-30% of the company’s total sales, said Daniel Gross, Rewe Romania general manager. more

01.27.2017

Private labels, no-name products retailers launched to take on established brands, have grown to 13% of the total products on Kaufland hypermarket shelves. more

11.22.2016

Private labels of major retail chains took the top spot in chocolate sales in the first half, beating established brands like Milka, Poiana and Africana together, reveals a ZF analysis based on the more

07.14.2016

Private labels account for about 13% of the products sold in Kaufland stores. If they also contribute 10% to 13% of sales, they generate EUR200 million to EUR250 million of the retailer’s revenue, more

03.15.2016

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03.02.2016

The growth of private labels on the bottled water segment slowed down last year, because of the improving consumer confidence and purchasing power, says Nicoleta Eftimiu, marketing director of more

01.20.2016

The private labels of the major retail chains have reached 15% of the sales of processed meats, a category that includes salami, sausages or Vienna sausages and amounts to 3.6 billion lei (EUR794 more

10.13.2015

Romanians spend EUR14 billion to EUR16 billion on fast moving consumer goods, that is food, beverages, cigarettes, personal and home care products a year. more

09.29.2015

Private labels now account for one fifth of the food market, but these products that retailers developed to take on established brands have yet to become important on such segments as beverages and more

08.10.2015

Chocolate and sweets producer RapConfectionery based in Brasov County and controlled by local entrepreneur Radu Popeia, gained visibility on the market in 2009 when it started working for US-held more

07.29.2015

Flanco, the second leading computer and electronics retailer in Romania by revenue, will begin selling its first private label products in August. more

07.28.2015

Private labels reached 15% of the fast-moving consumer goods market this spring, three times as much as in 2008. more

05.04.2015

The private labels of the major retail chains have reached 22% of the total sales of dairy products, putting more and more pressure on the established brands such as Zuzu, Napolact, LaDorna and more