09.12.2022

According to the representatives of PENNY Romania, private labels account for around 30% in the company’s business and their weight is set to grow further in the coming period. more

08.04.2022

Private labels developed by retailers, ever more present on shelves in recent years, are likely to “steal” sales of EUR1-2 billion from major brands in 2022, as Romanians are ever more more

07.28.2022

MOL Romania, one of the biggest players in Romania’s oil sector, says the non-fuel segment plays a key role in its development strategy, with the group recently entering the segment of private more

03.24.2022

Private labels at end-2021 came to hold a 15.1% market share of overall consumer goods sales, after a 15% increase against 2020, reveals an analysis by market research firm Nielsen. more

01.11.2022

Private labels have come to eat up 21.6% of consumer goods sales in Romania, in line with data provided by market research company GfK for the first 9 months of 2021. more

02.14.2018

Private lable products of large supermarket and hypermarket chains accounted for 14% of the fast moving consumer goods market in 2017, or EUR2.6-2.8 billion, according to Gfk data. more

03.16.2015

The six largest players in Romania’s modern retail, with overall revenue of around EUR6 billion in 2014, according to ZF estimates, are present in the ranking of the 500 biggest importers locally, more

03.11.2015

Romanians spent almost 3.5 billion lei (EUR800 million) on cosmetics last year, 5% more on the year, with the increase mainly supported by online sales, which soared. more

10.21.2014

Consumption of private label soft drinks has neared 20 liters per capita in Romania, accounting for 15% of overall consumption of such products, eight times higher than the 2008 level. In the same more

10.17.2014

Romanians annually earmark the largest sum in Europe for soap, each consumer spending on average EUR3.2. According to ZF data, this is the only product category where Romanians lead, while in terms of more

08.25.2014

Retailer Mega Image, part of Belgian group Delhaize, reported sales under Mega Image private label worth 538 million lei (EUR121.8 million), accounting for 23% of the retialer’s total revenue in more

01.12.2014

Private labels launched by store chains have in recent years conquered some of the most important ranges of Romanian retailers’ sales, such as vegetable oil, yogurt, soap or chocolate, where until more

12.17.2013

The year 2013 has been full of events for the local retail sector, from changes of executives to hundreds of store openings inaugurated by most companies in the sector. more

09.09.2013

More than half of EUR2 billion Romanians spend on private label products goes to foods and the rest to beverages, home cleaning products and personal care products. more

07.01.2013

The leading retailer in Romania, Kaufland, plans to increase the share of private label products in the total sales from 18% to 30% in five years. more

03.28.2012

The big winners of the local retail market, where price has been the most important factor in buying decisions over the last three years, are the private labels of the major retailers, an almost more

02.13.2012

Businessman Nicolae Sarcina, who owns the Succes store chain, plans to focus on hypermarkets and private brands in 2012. more

12.13.2011

On a retail market where the battle is fought with prices only, the private labels of the major companies, either unknown or avoided by Romanians until not so long ago, are gaining ground so that more

07.21.2011

Lidl, the German discount-type network that has embarked upon the most extensive foray in Romanian retail, has also brought a new business model. The retailer that currently operates around 110 stores more

06.17.2011

On a retail market where the price battle is fierce, the private labels of major retailers, unknown until not long ago, have been gaining ground. more