07.24.2024

Romanians drink on average 215 liters of soft drinks, a figure that places us second in the region by consumption, reveals a ZF analysis based on Euromonitor data. more

06.14.2022

Maspex Romania, a major player on the soft drinks, as well as on the pasta markets, ended 2021 with RON805.7 million turnover, up almost 18% on the year, in line with ZF calculations based on company more

09.09.2021

Romanians last year bought 4.1 billion litres of soft drinks for which they paid RON11 billion, with the market shrinking during the course of the pandemic both in terms of volume (by 1.7%) and value more

08.22.2018

Romania’s soft drinks market will exceed the RON6 billion threshold in 2018, following a nearly 24% increase over the last five years, against the backdrop of investments in advertising and more

03.01.2016

more

10.13.2015

Three markets dependent on the weather bulletin - beer, ice cream and soft drinks and estimated at EUR3 billion a year posted growth in the first nine months, because of the very good weather and the more

08.24.2015

Non-carbonated drinks, a segment that has been slow to grow due to the domination of carbonated beverages, is becoming increasingly attractive to established companies and startups, as Romanian more

05.26.2015

Romaqua Group, the largest Romanian beverage business, ended last year with 11.4 million lei (EUR2.6 million) net profit, eight times higher than in 2013, according to Trade Registry data. more

04.01.2015

Adria and Frutti Fresh, owned by European Drinks, the company of Micula brothers of Bihor, kept close to Coca-Cola and Pepsi in 2014 as well in terms of volumes sold on the local market of soft more

02.24.2015

Coca-Cola HBC Romania, leader of Romania’s soft drinks market, climbed 60 spots in the ranking of the biggest local exporters, from 344 in 2013 to 284 last year, according with National Statistics more

02.13.2015

The Borsec brand of Romanian-held Romaqua Group is close to beating Coca-Cola on the market of soft drinks and bottled mineral water, ZF has found from market research company Canadean data. more

01.19.2015

Tymbark Maspex Romania, a major player on the local soft drinks market, expects its revenue to rise by around 10% this year against 2014, according with company data. more

11.07.2014

Coca-Cola HBC Romania, leader of the local soft drinks market, registered revenue worth 837 million lei (around EUR190 million) in the first half, flat from the year-earlier period, reveals a ZF more

10.28.2014

The local soft drinks market, dominated by international names such as Coca-Cola or Pepsi, in 2013 dropped by around 4% in volume and 2014 is not set to be a better year for the industry because of more

10.21.2014

Consumption of private label soft drinks has neared 20 liters per capita in Romania, accounting for 15% of overall consumption of such products, eight times higher than the 2008 level. In the same more

09.12.2014

Tymbark Maspex, a major player on Romania’s soft drinks market, expects revenue to rise by 10% this year, taking further the upward trend of the past six years, according to company information. more

08.14.2014

The tax evasion that reached about EUR23 billion last year, or 16.2% of the gross domestic product, is robbing Romania of 5,000 kilometers of highways that it could build with this money in one year more

06.11.2014

Tymbark Maspex, the largest Polish investor in Romania’s soft drinks industry, has hired over 100 people since the beginning of the year, with its headcount in the country revolving around 880 more

06.05.2014

Coca-Cola HBC Romania, the largest soft drinks company in Romania, ended 2013 with a profit margin of less than 5%, its lowest during the crisis. more

05.13.2014

Silviu Popovici, who is running PepsiCo’s around $5 billion business in Russia for a year and a half, says he will return to Romania in 5-10 years, but does not rule out his taking over the more

04.23.2014

Coca-Cola HBC Romania, leader of the domestic soft drinks market, in the first three months of this year hired more than 30 people, both in the commercial department and in the procurement chain, and more

02.11.2014

Prigat, Giusto and Cappy were the best-selling JNSD (juice, nectars, and still drinks) brands in Romania in 2012 on a market that amounts to about 170 million liters a year, according to market more

01.24.2014

The year 2013 was a year of revenue growth, though modest, because the rainy summer and low consumer income affected the entire soft drinks market, says Levent Yuksel, the executive who runs the local more

10.14.2013

Coca-Cola, Borsec and Frutti Fresh were the best-selling soft drink brands last year (including bottled mineral water). The three hold an over 28% share of the market by volume, shows a ZF analysis more

06.07.2013

Romanians now consume 2.8 billion liters of soft drinks and of bottled mineral water per year, over 20% more than in 2005. Consumption per capita has reached around 130 liters. Last year the market more