11.18.2024

Zexe Braserie, the business launched a decade ago by Ana Consulea, one of Bucharest’s best-known confectioners, has become Zelateria, after a rebranding process initiated last year. more

10.29.2024

Hotel company ARO Palace, controlled by Transilvania Investments, has signed the franchise agreement with hotel chain Hyatt to transfer the ARO Palace hotel under the international brand. more

10.14.2024

Carmistin Group, one of the largest players on the food market, has recently undergone a rebranding process amid business expansion, becoming Carmistin, The Food Company. more

09.11.2024

Local real estate developer and investor River Development, controlled by entrepreneur Ion Radulea, is changing its name to SEMA Real Estate in the wake of a rebranding process. more

05.16.2024

Dr. Leahu Dental Clinics, founded by dentist Ionut Leahu 14 years ago, became Regina Maria Dental Clinics after the Regina Maria healthcare network acquired the majority stake a year ago in the more

05.13.2024

CreditAmanet, a Romanian-held provider of pawnbroking and money exchange services, has invested over EUR2.5 million in a rebranding process and is changing its name to MAGNOR. more

05.08.2024

Dr. Leahu, the brand of dental clinics created by doctor Ionut Leahu 14 years ago, is going through a rebranding process and will take the name of the Regina Maria network, which bought 51% in the more

04.08.2024

Power group CEZ, present in Romania for 19 years, is changing its name on the local market to EVRYO. more

02.05.2024

SIF Muntenia shareholders during Friday’s general meeting approved the changing of the company’s name to Longshield Investment Group SA, with this being the last financial investment company at more

08.01.2023

Farmacia Tei and Bebe Tei, two of the most powerful brands on Romania’s pharma market, are undergoing a rebranding process and changing their visual identity under the umbrella of Grupul Tei, which more

06.20.2023

SIF Oltenia informed the capital market about the decision of the Financial Supervision Authority authorizing changing the company’s name from “Societatea de Investitii Financiare Oltenia SA” to more

02.06.2023

Sensiblu, the brand of the second largest retail pharmacy network in Romania for 25 years has been fully replaced by Dr. Max, the name owner Penta Investments uses for its pharmacies in Europe. more

02.28.2022

Orange, the leader of the local telecom market, has announced the start of a new phase of its integration plan with the former fixed telephony monopoly Romtelecom, after having bought the majority more

12.08.2021

Intercontinental hotel, a symbol of Bucharest, will lose its name starting January 1st, 2022 and be rebranded as Grand Hotel Bucharest, after Compania Hoteliera InterContinental Romania and IHG Hotel more

08.02.2021

Vincon Vrancea, one of the largest winemakers in Romania, has finalized the rebranding process and became Beciul Domnesc, starting August 1, 2021. more

06.03.2019

XXXLutz, an Austrian furniture and home decor retailer with EUR4.4 billion revenue, will be turning the Kika stores it bought from fellow Austrian group Signa into premium XXXLutz-branded stores, once more

11.28.2018

First Bank (formerly Piraeus Bank) that US private equity firm J.C. Flowers & Co bought has officially entered the American age. The bank inaugurated its first branch under the new brand identity on more

04.26.2018

Dr. Max pharmaceutical group, held by Czech Republic’s Penta Investments, has added 613 pharmacies to its network once the takeover of the A&D Pharma group has been completed. This will take the more

03.14.2017

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02.22.2017

French-held Carrefour group will open the first remodeled and rebranded Billa store on March 1. The first store to transition from Billa to Carrefour Market is located in the Liberty City mall in the more

12.06.2016

Wim Bosman group, provider of 3PL+ logistics services, which has a unit in Cluj-Napoca, is changing its name into Mainfreight, starting December 2016, and announces a 13% increase in its turnover in more

10.31.2016

The Billa supermarkets Carrefour acquired in Romania will operate under the Carrefour brand and retain the best of both of brands (Carrefour and Billa) inside, says Jean Baptiste Dernoncourt, chief more

09.15.2016

Banca Transilvania (TLV.RO), the third largest bank in Romania by assets, has started a rebranding process by redesigning the bank’s logo into the colors of the new identity: yellow, red and blue. more

06.14.2016

Insurance broker SRBA, founded by entrepreneur Gheorghe Grad, will be rebranded as Renomia SRBA Insurance Broker, marking a new development stage, after Renomia, the largest insurance broker in the more

04.27.2015

GDF Suez Energy Romania, the largest local natural gas supplier, will become ENGIE by yearend, following a group-wide decision to rebrand. more