04.24.2015

Nine banks, insurance companies and leasing companies have changed their names in the last few years because they either changed owners or wanted to reinvent themselves to get rid of any past stains more

01.15.2015

ING Asigurari de Viata, which covers over one third of the Romanian life insurance market, will change its name in April 2015 to NN Asigurari de Viata, to underscore its affiliation to its mother more

12.01.2014

Help Net pharmacy network, owned by Romanian entrepreneurs, started a rebranding process for the 175 units it operates and also launch an extension of the brand, Help Net Convenabil. more

11.11.2014

Romanian drug group Polisano plans to start a rebranding campaign next week, which will involve all the companies part of it and be the first project of this type of the Sibiu-based business developed more

10.14.2014

The sales of the first Brico Depot stores that replaced the former Bricostore units of Orhideea and Pantelimon in Bucharest rose by 20%, a reason why the network rebranding process has been more

09.23.2014

Telekom Romania, which comprises former operators Cosmote and Romtelecom, is preparing to launch a number of products and fixed-mobile service packages under the ‘T’ brand. more

09.08.2014

German giant Deutsche Telekom has made a big bet on the rebranding of Cosmote and Romtelecom, its Romanian subsidiaries with 11 million clients and annual revenue topping EUR1 billion. more

07.24.2014

Rompetrol Downstream, the local retail unit of Romania’s second-largest oil group KMG International, has rebranded 38 filling stations in the first seven months of the year and plans to upgrade 52 more

05.18.2014

Cosmote and Romtelecom, which form the largest communications group in Romania, will indeed rebrand this fall in the biggest such move on the local market and their new name will be “something with more

05.02.2014

Cosmote, the third leading mobile phone operator in Romania and Romtelecom, the landline telephony market leader and number two on the fixed Internet and TV market, will operate under the T-Mobile and more

04.11.2014

Auchan group finalized the refitting of the 20 Real stores it officially took over at the end of last July after it got the Competition Council’s ok. The French group invested around EUR40 million more

01.20.2014

UK’s Kingfisher, the largest do-it-yourself retailer in Europe, will put its logo on the first Romanian store by the end of the quarter, as the former Bricostore stores in Orhideea and Pantelimon more

11.07.2013

Retailer Auchan Romania will open Friday in central city of Brasov the second Real hypermarket rebranded to Auchan, of the 20 Real hypermarkets it bought from German group Metro. more

10.30.2013

The Bricostore logo, a white sun against a red background smiling at Romanian consumers since 2002, will remain in place until the end of the year, as UK’s Kingfisher will start rebranding the 15 more

09.23.2013

Auchan Romania plans to attract 10 million more customers in the Romanian stores it bought from Real, a 30% increase on the 36 million customers of the Real stores in 2012, Patrick Espasa, CEO of more

07.17.2013

Romanian building materials manufacturer Baumix has changed its name to Patru Maini (Four Hands). more

07.10.2012

Credit Agricole, the second largest French banking group by assets, will replace the Emporiki logo on all the 29 branches of Emporiki Bank Romania by the end of this week. This is part of the process more

10.13.2011

Romanian meat product retailer Angst will be rebranded as a Carrefour Express franchise by the end of next year, following a process launched Thursday. more

06.20.2011

Lidl Monday opened 107 Lidl rebranded stores, following the overhaul of the Plus Discount stores the German retailer has bought last year. more